Video marketing has quickly become the fastest growing selling platform for all businesses online — if you doubt it, consider a few of the following facts. A product is 144 percent more likely to sell if the sales page has an accompanying video demo; consumers who watch a video are 85 percent times more likely to make a purchase, within twenty-four hours, than whose who do not watch product videos. It is vital to optimize your video for ALL potential platforms and operating systems to ensure it is seen by as many potential customers as possible. The production and video encoding are half the battle. Triggering a social viral campaign is the ultimate aim !
Video Marketing and Local SEO
Video is great for local SEO. That’s why the geo-specific signifiers in videos—mentions of Montreal or Ottawa—are important. Bring in local customers, by including city names in your video titles and descriptions. That’s an important tip for any business seeking to capitalize on video marketing.
Actionable Content Imperative
An effective video includes statistics and compelling figures displayed in graph form. Your video marketing endeavors should focus on content that educates and informs and suggests specific plans of action. Your marketing video must provide the viewer with one action s/he can take to put the content of your video into practice.
Calls to Action are Critical
The video should end with a CTA to call your company today, and to inquire about your products or services. A call to action is a crucial component in any sales copy, and that includes video content; you might also consider including a brief call to action in the written description of your video, as well as a link to your website or to a landing page.
Take Advantage of Different Channels
There is some real merit to varying the online video platforms you use; YouTube may be the most popular, but you can cover more bases and reach more potential clients by spreading your content across a few different social channels like Facebook, Instagram, Twitter and Pinterest …
Video Marketing Can be Simple
Videos don’t have to be long, complicated, or expensive. In fact, a really simple video where the business owner is speaking to the camera, sharing insights and expertise is most effective. This is a key consideration for those interested in video marketing for business purposes: You don’t need a fancy film studio or an expensive camera crew—all you need is your own industry know-how and a desire to connect with your viewers.